What Is Link Building & Why Is It Important?

Whether you're brand new to link building or have been doing it for a while, we're sure you'll find something useful in this guide. The landscape of SEO and link building is always changing, and today, the importance of building high-quality links has never been higher. The need to understand and implement high-quality campaigns is essential if you're going to compete and thrive online, and that isn't going to change any time soon. [...]

Google updates and guidelines for quality SEO

When it comes to local Google SEO, there are really three ways to play. You can create a local page on your website, you can create a local page on another website (such as Yelp) and you can create a Google Places (Google +) profile. Just like Google has quality guidelines for websites, they also have guidelines for Google Places. [...]

Penguin 3.0 update! SEO disaster

According to Wordtracker, “Google introduced the Penguin update in April 2012, as a machine-learning algorithm to uncover spammy backlink profiles that not only devalues the impact of spammy backlinks’ on rankings (as a previous Panda update did) but also penalizes websites employing low quality backlinks by de-ranking them.” Outside of this, we also know the Penguin update looked at onsite web spam such as keyword stuffing. [...]

The last Penguin up was in October of 2013! Because of this, those who were penalized in the update have never had a chance to recover. According to Google, the Penguin update needs to rerun in order for those who were negatively influenced to regain traction. [...]

Google Panda 4.0 updates and its Impact

Google recently released their latest algorithm, Panda 4.0 on 21st May 2014. This algorithm was created to boost websites with high-quality content and filter out, or push down the websites that feature low-quality content. The idea behind Panda 4.0 is that Google wants to provide searchers with the best search results they are looking for.[...]